The programme will run for a month with about 20 virtual and offline advisory events, focusing on major markets for Vietnamese exports, said Vu Ba Phu, Director of the Vietnam Trade Promotion Agency.

Under the programme, the participants will have the opportunity to discuss in detail the matters specific to them with industry experts and representatives of Vietnamese trade missions abroad.

The series of events will provide up-to-date information on regulatory requirements of export markets and address questions related to product labelling, consumer habits, and payment and delivery methods, among others.

The programme will also support Vietnamese enterprises to restore production and boost the export of the goods which are in strong demand.

An estimated 2,000 units and enterprises will benefit from the programme, which is expected to help enterprises determine appropriate strategies and measures to penetrate their target markets.

Speaking at the launch ceremony, Minister Nguyen Hong Dien affirmed that the programme will be held regularly to meet the demand of enterprises for information on Vietnam’s trading partners.

He asked the units under the MOIT to enhance their capacity in information provision and market forecasting as well as implement effective trade promotion programmes to support localities and enterprises.

For their part, Vietnamese trade missions abroad are required to follow market developments closely in order to promptly propose response measures to emerging issues.