The conference saw the participation of 23 Vietnamese agriculture, food and drinks enterprises, and introduced products suitable for consumers of Yunnan province and the broader Chinese market.

According to Director of the Vietnam Trade Promotion Agency Vu Ba Phu, economic activity and trade between Vietnam and China’s Yunnan province has seen positive results but has yet to match the potential and strengths of both sides.

He noted that although Vietnam and China, including Yunnan, have essentially contained the coronavirus outbreak, traditional trade promotion activities via direct interaction between the two countries’ enterprises have yet to return to normality.

As such, the online conference is an opportunity for Vietnamese agro-food exporters to maintain trade connections and promote their products to Yunnan enterprises and consumers.

Phu underlined that the quality and appearance of many Vietnamese products have been improved recently to meet the stricter requirements of Yunnan consumers, while remaining competitive on price.

According to Hu Soujin, an official at the Chinese Embassy in Vietnam, the two sides need to step up trade promotion activities in both traditional and online ways in order to further strengthen their trade ties.

Liu Guangxi, President of the China Council for the Promotion of International Trade in Yunnan, said he expects the two sides to promote trade further so that trade cooperation between Vietnam and China, and Yunnan in particular, will increase in the near future.